Car showrooms tend to all be the same, at least in the United States, but not so in Brasilia-DF, Brazil. 1:1 arquitetura:design created the ultimate luxury space for Showroom Eurobike – Porsche that does the job of showing cars and then some.

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With no real example to go from when it came to designing a stellar showroom, 1:1 had to invent one. Using materials like concrete, steel corten, wood, and scenographic lighting, a luxurious atmosphere was established.

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The front of the showroom is behind large sliding glass panels that become display windows when closed. They also open up to let cars be driven in and out.

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Service areas are hidden, and instead, they created stylish places for waiting and meeting with customers.

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While in the photos there’s a lot of empty space, it’s designed to hold cars when needed.

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The staircase leads to offices and a conference room.

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If all showrooms looked like this, I might not mind so much waiting to get my car serviced!

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Photos by Edgard Cesar.