Car showrooms tend to all be the same, at least in the United States, but not so in Brasilia-DF, Brazil. 1:1 arquitetura:design created the ultimate luxury space for Showroom Eurobike – Porsche that does the job of showing cars and then some.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

With no real example to go from when it came to designing a stellar showroom, 1:1 had to invent one. Using materials like concrete, steel corten, wood, and scenographic lighting, a luxurious atmosphere was established.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

The front of the showroom is behind large sliding glass panels that become display windows when closed. They also open up to let cars be driven in and out.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

Service areas are hidden, and instead, they created stylish places for waiting and meeting with customers.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

While in the photos there’s a lot of empty space, it’s designed to hold cars when needed.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

The staircase leads to offices and a conference room.

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

If all showrooms looked like this, I might not mind so much waiting to get my car serviced!

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

A New Type of Showroom for Luxury Cars in main interior design architecture  Category

Photos by Edgard Cesar.