Made from Douglas fir with a screenprinted face, the Primary Clock was designed by London-based David Weatherhead and GOODD for Thorsten van Elten. The circular clock comes in two styles, one with a half circle of color and the other with segmented blocks of color. The half circle style can be hung three different ways displaying the color part either on the bottom, the right side, or at an angle.

The wood grain stands out in the design even through the color making each clock unique. So simple but extremely fun to look at, especially in a group!