Maybe I’ve been under a rock, but I just learned about the Sasa Clock on Sunday while at the New York International Gift Fair.

Designed by Thorunn Anradottir and produced by HeadsUp Design Company, this clock is a gear upon which a color-coded necklace sits. The necklace resembles a rosary, and each blue bead represents 5 minutes. As the gear turns, every 5 minutes a bead drops indicating the passage of time. Orange beads represent hours and the gold and silver beads represent noon and midnight.

To tell the time, find the gold or silver bead, count the orange “hour” beads and then the blue “minute” beads until the last that has slipped down the cord. The idea behind this clock concept is to minimize the importance of the minutes to make the passage of time more enjoyable. Plus, you can take off the necklace and wear it!

The clock gear is made from high polished stainless steel and is available in polished or brushed. The beads are stained beech wood, and the cord is waxed leather. The Sasa Clock is available in 12 and 24 hour versions and comes in two colorways: blue with orange hour beads or natural wood with white hour beads.

Edit: I just found out that this product is a NYIGF Summer 2010 Accent on Design Award winner! Congrats to HeadsUp Design.