Sort of Coal is a Danish company founded by Pernille Lembcke and Louise Vilsgaard whose products place an emphasis on simple and natural purification. And they have nice packaging, too!

Their handmade products – ranging from shampoo to water and air purification – contain white charcoal, a natural ingredient that helps absorb toxins, odors, and moisture. Unlike black charcoal, white charcoal leaves behind no residue. Read more about how they produce the white charcoal here.

Available at GSelect.