We kinda squealed with delight upon seeing the latest to come from Danish design house HAY. The brand worked with one of their regulars, Swedish designer Clara von Zweigbergk, and American product designer Shane Schneck to rethink the boring matchbox in a collaboration called Strike.

Where once the striking area was just plain functional, it’s now part of the design pattern on each box.

They’re available in seven different sized, eye-catching colored boxes that you won’t be embarrassed to have sitting out on your counter.