The “T” shirt is a project from Japanese Creative Director Masashi Kawamura, who has created a way to mix typography and couture. These “T” shirts were designed to have the silhouette of 5 famous typefaces: Helvetica, Caslon, Baskerville, Courier, and Cooper Black.
From the designer:
In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique. In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.
These shirts will be finessed and be on sale at No Control Air starting at the end of November. Slight details will be modified to be comfier to wear.
Concept and Design: Masashi Kawamura
Production and Design: Itaru Yonenaga / No Control Air
Models: Heidi Hackemer (Baskerville), Kana Kimura (Courier), Maja Folgero (Helvetica), Mandy Harris (Cooper), Toshka Kroshka (Caslon)
Photography: Munetaka Tokuyama
Hair Styling: Takahide Tokuyama
Make Up: Chichi Saito
Exhibition Space: Now Idea / Utrecht