British South Korean grocery chain Tesco connects with busy people through an innovative new concept, Home Plus that they launched in South Korea. They created billboards the subway stations that feature a range of products that customers can then select and scan using QR codes with their cell phones, only to have the selected groceries delivered later to their doorstep. The displays are set up just like aisles in any grocery store, so while you’re waiting for the train, you can get that pesky chore out of the way. I would love to see this expanded to other markets.
Check it out:
oana on 07.31.2011 at 14:34 PM
very cool! But isn’t Tesco British? Or do the Koreans have their own?
phil on 07.31.2011 at 15:43 PM
my cousin who’s Korean told me literally everyone in Korea has smartphones [iphones are not popular there]. i can’t believe how much technology has evolved! even vending machines are alive, lol. imho Korea and Japan are leading in the tech. market. just wish the US had more audacity to step up.
Raf on 07.31.2011 at 16:38 PM
Tesco is a British retailer (in fact the largest retailer). They are trying to break in to the Korean Market. Seeing that the Koreans are one of the most connected people in the world, this is probably a smart move.
Chris on 07.31.2011 at 17:05 PM
Since TESCO is originally English you can thank us Brits for more innovative tech ;)
Christopher MacMinn on 07.31.2011 at 18:29 PM
Tesco is not a South Korean grocery chain, it’s British (http://en.wikipedia.org/wiki/Tesco). As the video explains, this is something they did in South Korea to increase their market share there.
S Kahn on 07.31.2011 at 23:15 PM
Well, this campaign is doubtful in South Korea whether it was actually executed or not. Moreover, some people criticized that this is just for Cannes Lions.. Of course, nobody knows it has really made the results mentioned at the end of the video clip or not.
Korean on 08.01.2011 at 02:56 AM
that’s video footage had shoot only in 2hours and after recording, they were all removed.
these are all fake. it just make because of Cannes AD contest
vicmadz on 08.01.2011 at 04:41 AM
Wow! Amazing TESCO!
patrick donnelly on 08.01.2011 at 18:39 PM
Their is a story that this may not have happened. – http://2d-code.co.uk/qr-code-grocery-store-sham/
Patrick Donnelly, QrArts.com
J Mintuck on 08.13.2011 at 18:58 PM
omg. If only this was actually REAL! Sounds innovative and LURVE the concept. Kicks A$$
Calvin Yan Wei on 08.20.2011 at 19:18 PM
This is fake
http://2d-code.co.uk/qr-code-grocery-store-sham/
Tristanino Supremo on 01.06.2012 at 13:44 PM
we have that already in Switzerland a long time ago ^^ but it’s not a such a big deal and just UNNECESSARY
Chester on 01.08.2012 at 12:14 PM
Pretty Cool i wish they would do this in the uk though as the origin of tesco is in the uk
Ghaizi on 01.13.2012 at 04:35 AM
This concept was actually created by a Korean Advertising Firm.
prodotti pulizia on 01.31.2012 at 03:39 AM
wow! That’s simply wonderful!