The Future of Grocery Shopping?
British South Korean grocery chain Tesco connects with busy people through an innovative new concept, Home Plus that they launched in South Korea. They created billboards the subway stations that feature a range of products that customers can then select and scan using QR codes with their cell phones, only to have the selected groceries delivered later to their doorstep. The displays are set up just like aisles in any grocery store, so while you’re waiting for the train, you can get that pesky chore out of the way. I would love to see this expanded to other markets.
Check it out:
very cool! But isn’t Tesco British? Or do the Koreans have their own?
my cousin who’s Korean told me literally everyone in Korea has smartphones [iphones are not popular there]. i can’t believe how much technology has evolved! even vending machines are alive, lol. imho Korea and Japan are leading in the tech. market. just wish the US had more audacity to step up.
Tesco is a British retailer (in fact the largest retailer). They are trying to break in to the Korean Market. Seeing that the Koreans are one of the most connected people in the world, this is probably a smart move.
Since TESCO is originally English you can thank us Brits for more innovative tech
Tesco is not a South Korean grocery chain, it’s British (http://en.wikipedia.org/wiki/Tesco). As the video explains, this is something they did in South Korea to increase their market share there.
Well, this campaign is doubtful in South Korea whether it was actually executed or not. Moreover, some people criticized that this is just for Cannes Lions.. Of course, nobody knows it has really made the results mentioned at the end of the video clip or not.
that’s video footage had shoot only in 2hours and after recording, they were all removed.
these are all fake. it just make because of Cannes AD contest
Wow! Amazing TESCO!
Their is a story that this may not have happened. – http://2d-code.co.uk/qr-code-grocery-store-sham/
Patrick Donnelly, QrArts.com
omg. If only this was actually REAL! Sounds innovative and LURVE the concept. Kicks A$$
This is fake
http://2d-code.co.uk/qr-code-grocery-store-sham/
we have that already in Switzerland a long time ago ^^ but it’s not a such a big deal and just UNNECESSARY
Pretty Cool i wish they would do this in the uk though as the origin of tesco is in the uk
This concept was actually created by a Korean Advertising Firm.
wow! That’s simply wonderful!