The Guggenheim Museum has launched two collections of interior paint colors. It’s a genius idea for a museum, a natural extension of its brand, utilitarian, yet absolutely art-oriented.
50 Gallery Colors is a collection of neutral hues that the museum has used over the years as backdrops for its artwork and photographs. It even includes the archival shades that the architect Frank Lloyd Wright selected when he designed the building. The other set, called Classical Colors, is composed of 150 shades pulled from paintings in the museum’s permanent collections, including works by Paul Cézanne, Vasily Kandinsky, and Vincent van Gogh.
The colors were developed with Fine Paints of Europe out of Woodstock, Vermont, which imports and distributes paints from its manufacturing partner Wijzonol Paint Works in The Netherlands.