The OmmWriters
Herraiz Soto & Co. has just launched The OmmWriters (beautiful website BTW), a campaign that searches for the world’s most unfortunate signs and rewrites/redesigns them until they are converted in little stories that are worth reading.
So if you see an unfortunate sign on the street that deserves to be redesigned, send them to The OmmWriters so that the agency can give them the attention they deserve.
They’re good, but there are too many words on those signs… especially the lost cat and the tree ones– the original signs weren’t necessarily pretty design-wise but got the point across much more quickly.
About two of ads (a half) are absolutely fucked up after been redesigned.
Don’t you guys know why people write advertisements?!