The Victoria Saddle Bag design by British designer Ian Mahaffy for English cycling brand Brooks grew out of playful fashion observations within cycling.

Mahaffy observed how women carry their handbags when cycling and the problems associated with using existing saddle bags. The idea was to make the bag more integrated with the bicycle, therefore making it easier to add and remove, and ultimately, ride. Perhaps it would be easiest to integrate the bag completely into the bike? That is, to create a saddle cover that is actually a bag. And that’s just what Mahaffy did.