Swedish artist Gunilla Klingberg uses familiar branding that inundates the masses in her latest work entitled Wheel of Everyday Life.

The installation, at the Rice University Art Gallery in Houston, Texas, utilizes logos and branding like Shell, Kmart, and 7-Eleven and arranges them in a repetitive, circular form, much like a sacred mandala.

Klingberg explores mass consumerism and whether or not it’s possible “to turn even our mundane habits into something spiritual.”

The large-scale logos pop when shown in all black and then repeating them in various combinations makes the overall piece striking.

Photos by Nash Baker.