So clever.

Word Puzzle universal wrapping paper – design and art direction by Fabio Milito and Francesca Guidotti. Simply locate the holiday you need, circle it, and you’re good to go.

Word Puzzle Universal Wrapping Paper in style fashion main art  Category

Word Puzzle Universal Wrapping Paper in style fashion main art  Category

Word Puzzle Universal Wrapping Paper in style fashion main art  Category

[via David Airey and The Dieline]

Editor’s note: I’m not one to say anything about designers copying each other, but I think it is important to point out that a very similar idea was realized in 2007 by Ricard Ferrer in a project called Sopa de lletres.