Italian furniture brand Natuzzi Italia employed the skills of three of the top UK-based pattern designers on a special collaboration where they were asked to reimagine the company’s iconic Re-vive chair. Dubbed the “world’s first performance recliner,” the best-selling Re-vive received three distinct looks from Patternity, Eley Kishimoto, and Camille Walala for Re-thinking Re-vive, an exhibition that allowed the public to test them out during the London Design Festival.
The designers worked all summer to create their own designs, which took inspiration from the brand’s concept of “harmonious living” through three elements tied to their native region of Apulia – the sun, olive trees, and leaves, handcrafted lace, and classical architectural motifs. The designers were given two recliners to customize, one for display at the main store in London and the other for a live event that engaged the audience on September 19th. For the display chairs, the designers were encouraged to customize the white quilted leather cover any way they liked using paint, vinyl, applied materials, or anything else they chose. The results are pretty remarkable and completely unique, and will be sold with proceeds going to charity.