8 Black-Owned Beauty + Wellness Brands to Help You Look + Feel Better

07.03.20 | By
8 Black-Owned Beauty + Wellness Brands to Help You Look + Feel Better
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These days (and even more so recently) there are so many ways to discover small businesses thanks to social media and word of mouth. Today we’re rounding up 8 Black-owned businesses that we think are making some interesting products worth checking out. Purchasing a product goes a very long way when it comes to small businesses, but it’s not the only way to way to show support. Giving them a follow on Instagram, a heart on your favorite posts, or a comment of encouragement and love goes a long way too.

For a pop of color on your nails that make a small but noticeable statement, Pear Nova is a nail polish line with colors inspired by fashion. Designed in Chicago, made in the USA, cruelty free, vegan friendly and 5 free (which means no formaldehyde, formaldehyde resin, camphor, toluene, and dibutyl Phthalate DBP), we would feel good (and look good!) wearing any of their shades.

Beneath Your Mask is gaining a cult following for their hair, skin, and body care products that are micro-batched by hand in Southern California. Our recommendation? The Remedy Conditioning Lip Balm for repairing dry, chapped lips. Its ingredients include ximenia (a rich, moisturizing African plum oil) and it smells of yuzu and green mandarin, a citrusy blend perfect for the summer.

We love the internet for enabling us to support a distant coffee shop like Portrait Coffee Atlanta from across the country. There are four different blends of coffee beans you can purchase, but if you don’t need the extra caffeine, you can also purchase Rocket Love, a candle with “a citrusy scent inspired by the blazing heat of a Georgia summer.” It smells of bright blood oranges and earthy sandalwood, and all candles are hand-poured and produced by the team at Portrait Coffee.

Up your adaptogen game with Golde. From face masks to matcha turmeric latte blends, you can start looking and feeling better from the inside out. If you’re not sure where to start, the Superfood Latte Sampler would be our recommendation.

Freedom Apothecary is a Philadelphia-based, women- and Black-owned store that was created for women, especially black women and women of color, to find community through the pursuit of health and wellness. The store carries women-powered brands and even has its own line. We’re not-so-patiently waiting for the Green Tea Butter to come back in stock to help our sun-chapped skin!

Pholk Beauty uses the healing practices and herbalist traditions from the African Diaspora adapted to local ingredients to create skin- and body-nourishing products. On our list to try is the Beauty Sleep Set, which includes a Honeysuckle Rose Face Mist and a Hemp x Hibiscus Night Oil to aid in our reparative face care.

There are only three products from Peak and Valley Co which is helpful if you’re new to adaptogens. Balance My Stress, Nourish My Brain, and Nurture My Skin are three different herbal blends that were created to help you feel better where you most need it. All you do is add a scoop to your favorite warm milk or your morning smoothie – it couldn’t be simpler to care for your own wellness!

Urban Re-Leaf uses 100% pure therapeutic grade cannabis oils mixed with coconut wax, which means their candles are both high-quality and clean burning. Since we’re not traveling any time soon, Havana Wood sounds like a nice way to transport us to Cuba with its rich and smoky aromas of tobacco, passionflower, vetiver, and kiwi.

We will be doing more of these kinds of round-ups in the future to highlight our favorite BIPOC businesses. If you have a favorite go-to shop, please leave a comment so we can check them out!

As the Lifestyle editor, Vy Yang is obsessed with discovering ways to live well + with intention through design. She's probably sharing what she finds over on Instagram stories. You can also find her at