LG’s New Signature OLED M Makes the One Cord Television a Reality

08.29.23 | By
LG’s New Signature OLED M Makes the One Cord Television a Reality

LG’s new 97-inch SIGNATURE OLED M television is first and foremost a sizable set aimed at the home theater enthusiast prioritizing features beyond the set’s now standard 4K resolution, including OLED’s unbeatable inky black contrast, solid 120Hz refresh rate, Dolby Vision / HDR10 / HLG support, and of course, an immersive 97-inch screen. Where LG’s new set stands out from the crowd is what the brand has subtracted beyond its lone necessary power cord: the need for additional wires and cables.

Overhead view of modern loft space with man seated on a gray modern sofa with remote in his hand pointing toward 97-inch television positioned angled on floor stand legs, with expansive city view through windows on the right and living room furnishings to the left.

Mind you, if you’re in the market for a $4,999 77-inch, $7,999 83-inch, or most prohibitively priced $29,999 97-inch television, you’re likely hiring someone professionally to sweat the details about optimally installing a set of these sizes. Even so, nearly everyone would rather hide away external devices – streaming devices, consoles, home theater audio components – from view and/or make them more easily accessible.

angled view of OLED LG tv with ribbon-like design on screen

The LG Zero Connect box is the solution. Essentially a black box of ports that can be placed up to 32-feet away from the OLED TV, it transmits both picture and audio wirelessly. That means you (or your home theater specialist) can arrange for a cleaner and more minimalist home theater viewing area without inviting the intrusive clutter of a multitude of devices that often propagate directly underneath or around televisions, strategizing for a more thoughtfully-designed space where tech doesn’t dictate decor.

Side view of 97-inch LG OLED television with attached metal floor stand legs, showcasing it's sleek side profile.

LG’s sleek minimalist industrial language keeps details at a bare minimum, especially when wall mounted. When attached to a pair of stand feet, the set closely resembles the brand’s more modest sized, Objet Collection Posé OLED, and opens up the possibility of a free floating canvas-style display.

The box is outfitted with everything any modern setup would require, including HDMI 2.1, USB, RF, LAN, and Bluetooth connectivity. Once plugged in, the Zero Connect is capable of transmitting video and audio to the screen from afar at full 4K 120Hz resolution at up to 30Gbps (three times the speed of the existing Wi-Fi 6E standard your home network might already transmit). The set’s wireless connection is fast and robust enough to transmit content encoded with Dolby Vision visuals and Dolby Atmos audio without faltering.

Overhead view of modern loft space with man seated on a gray modern sofa playing fantasy fiction video game on a wall-mounted 97-inch OLED television with Australian Shepherd dog laying down nearby.

Nighttime setting of modern living room space with smaller 77-inch LG SIGNATURE OLED M with cowboy son and father seated viewed from the back on the screen. Ambiance of living room is dim warm lights.

Both of the above staged living spaces show the LG SIGNATURE OLED M’s Zero Connect box stationed out in the open on a side shelf next to the sofa, keeping the space underneath the television free from a necessary console or shelf unit.

The 97-inch LG SIGNATURE OLED M, alongside its 83- and 77-inch LG OLED M brethren, represent the bleeding edge in ultra-large premium televisions, and are priced accordingly. But give it just a few years, and it is very likely wireless transmitting features similar to the LG Zero Connect box will become standardized, liberating viewers from the leash of cords, cables, and wires that currently make placing televisions a hassle from a decor perspective.

In the meantime, we’re very pleased with a television-free living room made possible by a different adaptable/positionable viewing technology.

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Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at