Beertone: A Beer Color Reference Guide
View Slideshow

We’re all well schooled on Pantone and now it’s time to get educated on beer, or the color of beer, with Beertone. Beertone aims to be a beer reference guide that is based on, you guessed it, the colors of beer.

From light to dark, each beer swatch will feature a picture of the bottle, a description, the color of the beer, and all the color’s info, like RGB, CMYK, Web, and SRM (the beer color scale). The first edition covers 202 beers from Switzerland.

I imagine since they are photographing the color of each beer as it appears in a glass that someone got to taste all 202 of them – lucky!

Beertone is available for pre-order right now with three tiers of offerings.

Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.