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If you’re more of a Benjamin Moore fan than Sherwin-Williams, then today is your lucky day! The Benjamin Moore iPhone app called ben® Color Capture™ launches today. It lets you snap a picture of any color inspiration and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system. FUN!
Go download it on at the App store now!
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10 Comments
French furniture on 06.01.2009 at 09:19 AM
That’s a great application!
flu on 06.01.2009 at 13:05 PM
Maybe I’m a little dumb but… is there a link to this app in your post? :-/
Jaime (post author) on 06.01.2009 at 14:29 PM
I added a link to the App store at Apple.com, but I usually download everything directly in itunes or on my phone.
Benjamin Moore Launches iPhone App on 06.03.2009 at 00:38 AM
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J on 06.03.2009 at 08:37 AM
I’ve been looking for this app since June 1 and it is nowhere to be found.
Laura GRaham on 06.03.2009 at 09:32 AM
I cant find the app either, so I think they are late on the release.
Shannon on 06.07.2009 at 18:40 PM
Sherwin-Williams color matching application for the iPhone has been available since mid May.
Go to for more information: http://www.sherwin.com/do_it_yourself/paint_colors/paint_color_palette/colorsnap/
Peggy Berk on 06.10.2009 at 20:55 PM
Both the Sherwin Williams app and Color Capture were in the app store on Monday – I spent about 10 hours testing and comparing them as well as some other iPhone color apps. Neither of these apps really do the job and the Ben Moore app missed its own color swatch match repeatedly…
If you’re interested – the full comparative review is posted at:
http://areaaesthetics.typepad.com/airings_on_design_by_area/2009/06/confessions-of-an-app-addict-the-skinny-on-color-apps-for-the-iphone-.html
Lori Sawaya on 06.11.2009 at 17:42 PM
“Snap a picture of any color inspiration and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system?” Sherwin Williams has an iPhone App as well.
They can’t be serious.
The Sherwin Williams April issue of STIR had a lovely article about additive vs. subtractive color; why various paint program’s colors you see on your monitor do not sync up to real-life paint chips or what your printer spits out. “Montiors are like snowflakes” is what the article said. So, what?, iPhones are somehow *special* snowflakes? Monitors emit light and so do iPhones. Let’s call a snowflake a snowflake, shall we.
Releasing this with no caveats or warnings is irresponsible or maybe just plain stupid. As a color professional, I am offended — as in just what are they trying to pull and who the hell do they think they’re foolin’? I know that there are throngs of color novices also known as the consumers of color who do not don’t know any better; they don’t know the difference between additive and subtractive color. I promise you if they rely on these Apps to match their screens to a paint color as the hype promotes, they’ll understand. Ohhh, will they ever. The phrase “baptism by fire” comes to mind.
It will be interesting see how well this App to snap or capture a color and turn it into a paint color business goes. I’m guessin’ fun is about all it’s good for.
Cool Paint Apps for the iPhone on 03.24.2010 at 09:55 AM
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