I’m so excited about the new partnership between BoConcept and smart, which not only gave birth to an amazing furniture and accessories collection, but also a smart fortwo Boconcept signature style car!
The design teams from both companies worked together to come up with a synergistic collection that represented both brands. While smart solves the problems of small, urban transportation, BoConcept solves the problems of small-space urban living – both go hand-in-hand.
The home collection features three furniture pieces: a chair, sofa and table, and the accessories include a rug, sculptures, candlesticks, pillows, places, mugs and cups. The collection is retailing from $9 to $2,995, so your home can get smart at any budget level.
OK how cute is that smart car pillow?! Ah!
Collection Director Claus Ditlev Jensen from BoConcept said, “To me, smart is not just a car. It is a statement of urban living and the perfect city car in terms of beautiful, functional design. Both smart and BoConcept have years of experience within each of our industries, and we put our knowledge and understanding to great use in making urban life easy. We share the commitment to and strong focus on urban life, which results in intelligent design that is cutting-edge and aesthetically beautiful.”
The Smartville furniture collection will be available in BoConcept stores nationwide beginning April 1, 2013.
But I can’t forget about the car! Using super soft gray fabric paired with luxurious brown leather and contrast stitching, this ride is hooked up.
This interior looks to be as comfortable as sitting on your favorite couch. I love the pops of yellow, too.
The smart fortwo BoConcept signature style will be presented during a joint world tour and take part in events at BoConcept dealers in March and April. The customized car can also be ordered by design-loving individuals at any smart dealership that is offering the smart BRABUS tailor made program, price upon request.