For the first episode of 2020, Clever talks to legendary graphic designer Paula Scher, who grew up drawing pictures to escape a turbulent home life. Later, rebelling against suburban existence, she ventured to art school and became a hippie, and then art directed album covers in NYC. She’s been a partner at Pentagram since ‘91. In her ~50 years in the business she has blazed trails, upended boys’ clubs, committed “typographical blasphemy,” given form to the zeitgeist, and earned herself a reputation as one of the world’s most influential graphic designers.
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