“Disruptors” Takes the Wheels Off Conventional Vehicle Design

07.19.19 | By
“Disruptors” Takes the Wheels Off Conventional Vehicle Design

The Petersen Automotive Museum’s Disruptors exhibit takes a detour from conventional vehicle design, inviting two designers outside the field of the automotive industry to imagine visions of completely functional automobiles and other means of transportation liberated from the conventions of what a car, motorcycle, or bicycle should look like.

Disruptors two designers, Rem D Koolhaas and Joey Ruiter, arrive from backgrounds in fashion, architecture and industrial design. Their visions of vehicle design jettison “gratuitous complexity”, embracing forms silhouetted with limited facets and curves that are still technically advanced and fully functional. Works on display include the Lo-Res Car Sculpture by Koolhaas with United Nude—a conceptual work of art representing a Lamborghini Countach as if viewed in a lower 3D resolution, and the Moto Undone by Joey Ruiter, a minimalistic city bike stripped of nearly all characteristics of typical motorcycles.

This exhibit is unlike any other we’ve presented in the past because the content challenges common perceptions of vehicles, and the presentation is appropriately unconventional in its aesthetic.

–Petersen Automotive Museum Executive Director, Terry L. Karges

Lo Res Car Sculpture by Rem D. Koolhaas

Inner City Bike by Joel Ruiter

Moto Undone by Joey Ruiter

Reboot Buggy by Joey Ruiter

The Consumer Car by Joey Ruiter

Disruptors will run through March 15, 2020. For more information about the Petersen Automotive Museum and Disruptors, visit

Gregory Han is Tech Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at