Doggelganger: Human to Canine Pairing Software

Doggelganger, the “human to canine pairing” software, is a clever marketing campaign of the Pedigree Adoption Drive program in New Zealand. Through “facial scanning and recognition software”, Doggelganger matches potential canine parents with adoptable shelter dogs around New Zealand!

I LOVE seeing creative ways to get the word out about rescue dogs and organizations and, I’ll admit, I played around with this for quite a while. It was fun to see the different dogs I was paired with and to read their individual bios. At the end, of course, you have the option to make contact with the shelter or rescue group and/or donate to the Pedigree Adoption Drive.

Try it out for yourself here!

Have you seen any other unique adoption campaigns recently?

[Thanks to Kim for sending this my way!]

Capree has a deep love of Victorian-era “fancy lads”, 19th Century anatomy drawings, and tin robots. She loves big, bold colors and big, bold patterns. Oh, and anything well-designed, especially if it’s something she can sit in.

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