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Edd Hopkinson

Edd Hopkinson

Edd Hopkinson

Very, very smart postcard design from Edd Hopkinson:

“Postcard company Boomerang held a competition to design obesity awareness cards. After learning that 10 minutes of skipping can burn up to 110 calories, we decided on a card that could transform into a skipping rope and help fight obesity there and then.”

(They won. We’re not surprised a bit!)

Erin Loechner is a New York Times bestselling author, editor, and founder of Design for Mankind. Her writing explores design, creativity, home, and intentional living, and has been featured in The New York Times, The Washington Post, The Wall Street Journal, and HuffPost. She lives with her husband and three children, where she's often writing, exploring the outdoors, or chasing her next story.