From an early age, co-owner and principal of Studio Heimat, Alicia Cheung Lichtenstein, has used clothing as an outlet to express creativity and style. “I was lucky enough to go to Italy with my high school when I was 15. I loved fashion, and I recall being so mesmerized by all the chic Italian women I would see. During our downtime from tours, I would sketch the outfits they wore and make notes to make the look complete – color references and fabric styles. My drawing abilities weren’t great, so I needed descriptive notes. Those women, those outfits – were art to me,” she said.
A love of designing her room each time her family moved, then dorms and apartments in college, brought a creativity of 3D space into the picture. Alicia shared, “I made a diorama in an arts elective class in 10th grade. I loved utilizing all the walls, playing with color blocking, and fitting in unexpected little easter eggs throughout. Looking back, this may have been a telltale sign that I loved creating moments of delight.”
Alicia’s passions led her to study Textiles and Clothing at UC Davis, and have been helping inform the aesthetics of her work ever since. In 2009, she met her current business partner and co-owner of Studio Heimat, Eva Bradley, while working for tastemaker and influential designer Ken Fulk Inc. The two bonded over a mutual desire to create beauty through design and curation, then in 2015 made the big leap and opened their own firm.
Studio Heimat’s culture is driven by a bottomless curiosity, working towards excellence, and collaboration. Alicia’s goal at the female- and minority-owned firm is to create soulful spaces that tell a story through clean lines while elevating the status quo, and adding a bit of edge to every project. Studio Heimat continues to grow, thriving at its highest level when collaborating with clients, architects, and builders to create thoughtful, comfortable, and beautiful spaces that cultivate a sense of well-being – that feeling of “Heimat.”
Today, we’re happy to have Alicia Cheung Lichtenstein join us for Friday Five!
1. Rotating Le Labo Scents
I have a collection of Le Labo perfume, and each scent is unique and kind of colors the day ahead. They’re running their City Exclusives right now, and my favorite is Gaiac10 – quiet luxury in a bottle. Plus, I always get complimented when I wear Le Labo, no matter the scent.
2. Une Femme Wines Sparkling Rosé
We’re having bouts of nice weather in San Francisco, and when it’s nice out I love to have a bubbly rosé to drink. It makes the days feel lighter, and makes whatever I’m doing that much more enjoyable.
3. Fort Point + Golden Gate Bridge Park
I go to Chrissy Field and walk towards Fort Point. It’s a beautiful walk, it grounds me. I often listen to the waves or a gratitude meditation to get my mind right before heading into the studio.
4. De Young Museum + Academy of Sciences
Mixing in a bit of science and art, I love taking my kids to these museums. Seeing the world anew from their perspective keeps me present and smiling, most of the time. (wink)
5. Mocca Master Coffee Maker
I’ve recently stepped up my coffee game at home and I love this machine. I’ve been making my own version of Blue Bottle’s Orange Blossom NOLA. It’s really refreshing and a perfect treat.
Work by Alicia Cheung Lichtenstein + Studio Heimat:
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