Friday Five with Godspeed

Godspeed started on Christmas Eve 2008 in Tel Aviv, Israel, when an artist and a designer, Joy van Erven (Holland) and Finn Ahlgren (Sweden), met. Rapidly Godspeed developed itself as a statement on contemporary design. An unorthodox mentality and choice of unconventional materials opposed to the high style and form based world of design resulted in a conceptual designing company with a down to earth approach.

Godspeed’s home base is Tel Aviv, housing their showroom and main studios. From this base, they operate worldwide with partners, clients, manufacturers and designers to develop products, projects, and presentations, and events. In the last year, Godspeed has exhibited in Taiwan, Estonia, Sweden, Israel and Italy.

we dig:

1. decay
drift wood, crumbling paint, rusty nails and deteriorated materials are of great beauty and significant to Godspeed’s style.
the recognition of decay emphasizes the human aspect (of the usage) of our products.

2. screws
the pozidriv screw allows a perfect joint under nearly any circumstance. the simple beauty and functionality of this product is worth to be viewed and therefore appears proudly in all our pieces.
also godspeed’s logo features the pozidriv screw (see first pic).

image credit: rosefirerising on Flickr

3. time limits
fast decisions result in refreshing solutions and outcomes. by using a time limit, godspeed eliminates the traditional sketch phase. the products are a result of live sketching.

4. field and business trips
due to our speed furniture concept, flying us in for commissions is more profitable then shipping our pieces. on the several trips we make we constantly meet new people, find different materials and standards, which result into new boundaries.

5. ready mades
during our searches for scrap wood and other materials, we often strike great beauty in the left overs of the packaging industry.
pallets, crates and cable rolls, regularly serve as direct inspiration.
in the best cases the found materials can instantly be transformed into the fastest furniture ever, the ready made.

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.