If there’s one thing 2020 will leave upon us moving forward, it will be the imprint of months of working from home. The new paradigm related to workflow, tools and collaborative adaptations within creative teams have all redefined the “workspace.” Going to work now is not so much of a place as it is a mindset. Almost anywhere can become a workspace as long as the right tools remain accessible. With work continuing to migrate toward a home-centered reality for the foreseeable future, companies like HP are pivoting toward solutions like the new DesignJet Studio series large-format plotters, purposely designed to blend into workflows within both traditional creative studio spaces or shared amongst team members remotely.
The mere presence of a large device like a plotter printer tends to become a visual pain point within a studio. They’re generally hidden away with the likes of the copy machine in an office. But where do you put it in a home environment, where our work devices need to share space with our personal lives?
Thus HP took on a more holistic approach to their proven printing technology. “Furniture that prints” – a guiding ethos resulting in a plotter equipped with details that takes cues from the realm of interior decor: a warmly finished wood veneer roll cover, lightweight contemporary wired frame legs, an integrated bin resembling a magazine rack. Compare this to the traditional design of plotters of yore – enormous industrial-style pieces of hardware balancing upon a set of hefty legs – and it becomes obvious the lightweight presence of the DesignJet Studio‘s is an aesthetic epiphany, especially in its smaller and home office-friendly 24″ iteration.
“When considering color, materiality and finish for our design, our inspiration came from the beautiful small studios and home studios of architects and designers where our device is intended to blend into. We researched these types of work spaces, the most common materials used and the style of furniture and décor that typically outfit these environments. Through our ´furniture that prints´ ethos, our goal was to create a calm tech solution that is only there when you need it.” – Joey Zeledon, Head of Industrial Design, HP Barcelona
HP also emphasizes the ability to empower remote teamwork with a mobile device solution. HP Mobile Printing is an app-based tool designed to simplify printing, scanning and the sharing of documents via smartphone or tablet. The Android and iOS compatible app also gives users the ability to access and automate projects easily, even if the user is hundreds of miles away.
While a great deal of attention was placed upon the industrial design at a surface level, the plotter’s appeal isn’t meant to be merely skin deep. The HP DesignJet Studio is also the company’s first net carbon neutral plotter, spearheading an initiative to reduce the carbon footprint associated with printing at large format sizes. HP improved the energy efficiency of the HP DesignJet Studio, while also reducing the amount of packaging attached to shipping the device and integrating the use of recycled plastics in the manufacturing process.
Lastly, HP has taken great efforts to reduce a major friction point traditionally attached to printer plotters intended for professional settings: setup. Emphasizing simplicity, the DesignJet Studio arrives with HP’s first mobile onboarding experience, replacing confusingly long instructions with an easy-to-follow guided setup encompassing features of the printer, mobile iOS or Android app and desktop integration – in sum, a printer allowing users to focus energies upon the creative rather than fuss with the technical.