IKEA has released a new book called Homemade is Best, created by design agency Forsman & Bodenfors. Inside the book are 30 classic Swedish baking recipes for everything from small biscuits to large cakes — all using pictures. Inspired by high fashion and Japanese minimalism, the 140-page book is stylized with the ingredients getting just as much attention as the end result. Very interesting and eyecandy-licious (and delicious too, I’m sure!).
Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors
Art Director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account Director: Susanna Fagring
Account Manager: Ewa Edlund
Planner: Tobias Nordström
Photographer: Carl Kleiner / Agent Bauer
Retouch: F&B Factory, Henrik Lagerberg
Stylist: Evelina Bratell
