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LDF17: Max Fraser Joins 100% Design as Content Editor
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100% Design is working with former deputy director of the London Design Festival and editor of the London Design Guide, Max Fraser, as its content editor. To celebrate this new relationship, Max curated an ‘entrance feature’ bringing together an edited selection of products past and present to represent the best of design.

One of the products included was David Irwin’s M-Lamp, produced by Brooklyn-based Juniper – a cordless lamp with rechargeable battery inspired by the miners’ lamps of 19th century England.

Another was the already iconic TipTon chair by British design duo Edward Barber and Jay Osgerby. Originally designed to help school children concentrate, the forward-tilt position of the chair straightens the pelvis and spine and improves circulation to the abdominal and back muscles.

Other installations included Fabric Rainfall by visual artist Sandro L’Abatte using Ramfil by Ramberti – Italian manufacturers of durable, functional, antibacterial and self-cleaning textiles for sun loungers, deck chair and beach umbrellas.

Nook provides mobile working pods on wheels for events, airports, shopping centers and increasingly within larger offices themselves, claiming increased well-being, productivity and flexibility of space among their benefits.

Working with concrete, iron, lime and wood, Fikissimo makes industrial-style furniture that is both functional and aesthetically appealing. We love the little storage nooks created in the arms of this chair.

Junction Fifteen is a young design brand, established in 2012 by British designers David Lord and Ben Frost. The Olly Stool (pictured) has since been awarded the Design Guild Mark, which rewards the work of the finest British furniture designers working in volume production. “We are delighted to have been awarded this illustrious accolade and to be recognized alongside some of the best British designers,” say the pair. They were showcasing a new bar stool variant at 100% Design.

The Oak SB03-4 Rocker is a collaboration between Brighton-based interior and furniture design firm Baines & Fricker and Plymouth-based textiles designers Thorody, upholstered in the latter’s Ivor Sky Blue fabric.

And finally, as new designs are increasingly disseminated through social media and blogs like this one, the live experiential elements of design festivals become increasingly important. Talks With 100% Design included appearances from Lee Broom, Ross Lovegrove, 2LG Studio and myself, Katie Treggiden, hosting a panel event on hospitality design (above) with interior designers Fran Hickman and Dennis Irvine.

Katie Treggiden is a purpose-driven writer and keynote speaker championing a circular approach to design – because Planet Earth needs better stories. With 20 years' experience in the creative industries, she regularly contributes to publications such as The Guardian, Crafts Magazine and Monocle24 – as well as being Editor at Large for Design Milk. She is currently exploring the question ‘can craft save the world?’ through an emerging body of work that includes her fifth book, Wasted: When Trash Becomes Treasure (Ludion, 2020), and a podcast, Circular with Katie Treggiden.