In this episode of Clever, strategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby. Listen:
Stay tuned for a new episode of Clever in two weeks! Don’t miss an episode: Subscribe to Clever on Apple Podcasts, Stitcher, Google Play, SoundCloud, Spotify or use our feed http://clever.libsyn.com/rss to subscribe via your favorite podcast app.