The following post is brought to you by Valitalia. Our partners are hand-picked by the Design Milk team because they represent the best in design.
Brand new e-commerce shop Valitalia is on a mission to bring quality modern Italian design to everyone. Founded by three design professionals, Andrea Varutti, Colleen Beckett and Francesco Benvenuto, Valitalia makes it easy to access luxury, high-quality furnishings from Friuli, Italy, a region that’s known as the “chair capital of the world.” With 35 exclusive manufacturers, some of which are unable to reach markets outside of their local area, Valitalia has eliminated the middleman and imports the products directly. That means you now have access to a unique selection of products from sleek Italian leather sofas to modern outdoor furniture and contemporary decor.
In celebration of their launch and fitting for the holidays, they’ve launched a Pop Up Shop in NYC at 20 Greene Street with over 3300 square feet of furnishings from small entertaining gifts to tables, chairs, sofas, lighting, mirrors and even bedroom sets at a special limited time ALL AT 20% OFF! If you’re in the local NYC area, brave the cold and rain and you could be rewarded with a $500 gift card! All Pop Up Shop visitors are eligible to enter to win!
Visit the Pop Up Store at 20 Greene Street daily from 10AM-8PM between now and Monday, December 15th to take advantage of these holiday savings. Mention “Design Milk” and get an additional 5% off! (yes! on top of the 20%!)
Not only have they popped up in Soho, but their “Take a Seat” Pop Up chair contest has been appearing all over the city. It offers you a chance to win a set of four chairs dressed in Valitalia’s signature green, white and red colors! If you spot the HOTH, NENE, and LIU chairs hanging around, snap a picture, indicating your chair and color of choice, and share on Twitter or Instagram. Be sure to tag @ValitaliaUSA and use #ValitaliaPopUp in the post.
If you’re not in NYC, no worries! You can shop Valitalia’s great Italian design catalog online any time.