F5: Maggie Holladay Turned Claude Home From IG Into Reality

01.20.23 | By
F5: Maggie Holladay Turned Claude Home From IG Into Reality

After first trying out a career in fashion, Claude Home founder Maggie Holladay changed lanes and immersed herself in design work. San Diego-born and now New York City-based, in 2018 she opened the doors to the vintage furniture and decor purveyor with a role as contemporary furniture designer and curatorial host to emerging artists. Maggie likes to say that Claude Home was “born out of a passion for vintage furniture and a love of classic designs and form.”

But let’s backtrack for a minute, because the brand began as a visual collection of sourced home furnishings and decorative pieces on Instagram before evolving into a thriving business. We love a good success story!  Today, the site houses unique, exclusive pieces by new artists, as well as restored mid-century modern vintage furnishings by well-known designers. Claude Home prides itself on sourcing pieces by the likes of Pierre Paulin and Marcel Breuer for the shop. What Maggie brings to all of her clients is a close community that wants to fill their spaces with collectible design pieces that will be well-loved keepsakes for decades into the future.

Maggie’s contemporary, neutral aesthetics carry over into her own spaces as well. And today she joins us for Friday Five!

brown-skinned woman with long black hair half pulled back wearing a black tank top and looking at the camera

Maggie Holladay

black cube speaker on white background

Photo courtesy SONOS

1. Sonos

Music is essential for me to get in the right creative headspace. In my free time, I enjoy making playlists for specific moods, tasks, or just for fun. My Sonos speaker fills the room with sound to help me with whatever I’m doing, whether it’s designing, creating, or just lounging around – I know I’m at peace when there’s a soundtrack playing in the background.

a pair of light beige alpaca fur slippers

Photo courtesy Chaku Alpaca Etsy Shop

2. Alpaca Slippers

Alpaca fur has such a comforting feel and is really great for slippers. I found these alpaca fur slippers on Etsy and knew I had to get them. After a long day of work, it feels so good to kick my shoes off and put on these slippers to get super comfortable. Not to mention that they come in such lovely natural shades and look amazing too.

neutral color throw blanket folded nicely

Photo courtesy Jenni Kayne

3. Jenni Kayne Blanket

Not only is this Jenni Kayne Alpaca Throw a chic blanket to elevate an accent chair or drape over a bed, but it’s ideal for getting cozy after a long day. It’s super soft and perfect for the colder months. I’m a huge fan of neutrals in decor and this throw fits seamlessly into my space while also acting as a transitional piece.

black glass container candle with white label reading BYREDO TREE HOUSE

Photo courtesy Byredo

4. Byredo Tree House Candle

I’m a long-time fan of Byredo and adore the brand’s home fragrances. Scent is such an important sense in my living space, and I want it to reflect what I’m feeling at the moment. Currently, I’m in this cozy and calm vibe and I’ve been lighting the Tree House Candle every day. It’s a woodsy scent with cedar, bamboo, sandalwood, guaiac wood, and hay along with notes of spice, myrrh, and labdanum. These elements combined create a nostalgic scent that reminds me of home.

blue and white striped bedding on a made up bed

Photo courtesy Tekla Bedding

5. Tekla Bedding

This percale bedding set from Telka Fabrics is super soft and so chic. The blue stripes are a fun way to add color and design to my bedroom. I’ve always had white or neutral bedding shades, but decided to try this color out and I love it. It’s a great option to change up my typical neutral tones.


Work by Maggie Holladay + Claude Home:

two light marble bookends shaped like arches

Crescent Bookends \\\ Pair of marble bookends that will be a beautiful accent to any space. \\\ Photo: Claude Home

two neutral colored throw blankets hanging over a chair

Kaya Mohair Throws \\\ Beautifully woven blankets made in South Africa. Offered in a natural beige and gray color options. \\\ Photo: Claude Home

light-filled styled interior space with modern light wood desk, two round white upholstered chairs, and woman walking to the desk

Bleached Walnut Desk \\\ Bleached Walnut Desk by Claude Home available in custom finishes and sizes. \\\ Photo: Claude Home

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Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.