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Paris-based designer Patrick Norguet has been put at the helm to design McDonald’s restaurants throughout France. The idea behind the redesign is for the brand to get back to family-based fast food dining instead of the image that it had become over the years as a teenage hangout.
Norguet began with a white palette and added bold accents sparingly throughout, including McDonald’s signature red and yellow. The birch plywood that is used is described as taking “root” and expanding throughout the restaurant to establish different areas of eating and privacy. Digital terminals are now placed throughout to make the ease of ordering close to your table an option and then have the food served directly to you.
The first of its kind began at the beginning of this year in Villefranche-de-Lauragais and, due to its popularity, six new restaurants throughout France are on the way.
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7 Comments
Mark Stefan Wiszowaty on 11.28.2011 at 21:18 PM
Like the Mondrian-inspired panelling.
Sandrine on 11.29.2011 at 00:41 AM
Wish all Macca’s could de designed like this…
anna mark on 11.29.2011 at 01:45 AM
i like it .. Digital terminals are now placed throughout to make the ease of ordering close to your table an option and then have the food served directly to you.
Ben Kovicra on 11.29.2011 at 11:52 AM
Not to mansion that McDonald’s is systematically poisoning people with artificially creating food filled with GMS and other chemicals that produce addiction and are very bad for ones health. But I guess, if you can make money by designing the space – who cares – it is all about money after all.
Lancashire lad on 12.05.2011 at 15:56 PM
Maccy d should expand on this…use local designers to design each store, each mac Donald’s could become completely unique, it would be a wonderful l platform to showcase local designers
Mark Stefan Wiszowaty on 12.12.2011 at 14:28 PM
Like that idea! B-]
stella Johnson on 01.08.2012 at 02:49 AM
McDonalds By Patrick Norguet
Congratulations to Paris-based designer Patrick Norguet for his Paris Mcdonalds INTERIOR DESIGN.
Lancashire lad….. RECOMMENDATION to…use local designers to design each store, whereby each McDonald’s could become completely unique, ..is very forward thinking……….this will be the next trend in design!!!………..to me I find it very depressing, to take a holiday in a foreign country and to find restaurants exactly like those at home…….of course I never go to these establishments….but might consider if they were knowingly unique.
enough of a generic world……..
Stella
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