Moving Forward: All Dog Accessories Should Be Approved by Fritz

02.24.23 | By
Moving Forward: All Dog Accessories Should Be Approved by Fritz

And by Fritz, we mean Approved by Fritz’s CEAO (Chief Entertainment and Approval Officer), a rescue dog from South Carolina and the inspiration behind the pet accessory brand founded by Danielle Heeren. When the realities of the pandemic first started to settle in, she, like many people, found herself looking for a four-legged companion and ended up on a waiting list to adopt a dog. Soon, Fritz entered her life and sparked the impetus that would eventually become Approved by Fritz. From dog beds to collar and leashes, the brand is an extension of who Heeren is: a New Yorker with a love of the city and her dog.

checkered dog beds

The dog beds, from the cover to the insert cushion, are made from recycled PET bottles and add a fun pattern to the homes of dog- and design-lovers. The cover is machine washable and scratch-proof.

corgi on stripe dog bed

stripe dog bed

checkered dog bed

two tone dog leashes on chair

Echoing in durability, the collar and leash sets are made from PVC coated nylon, making them easy to clean, odor resistant, and durable for walks in New York’s environments and abroad. The two-tone color combinations are all inspired by the city: street colors, subway train seats, Lady Liberty, Brooklyn murals, and NY sports teams.

person holding dog by dog leash and collar

woman hugging dog with red collar

two tone dog collars on chair

dog sitting on stripe dog bed

two tone dog leashes on chair

The two-tone poop bag carriers, also made from recycled PET, add a fun pop of color for a necessary chore that’s not always exciting to do.

woman holding red leash and pink poop bag carrier

poop bag carriers on trays

To shop the full collection of cheerful dog accessories, visit Approved by Fritz.

As the Senior Contributing Editor, Vy Yang is obsessed with discovering ways to live well + with intention through design. She's probably sharing what she finds over on Instagram stories. You can also find her at