Objet Coloré by Fabrica for Benetton

United Colors of Benetton is well known for their brightly colored attire, so of course they needed a display system that matched their fun sense of style. Created by Fabrica, the research group for Benetton, Object Coloré is a modular shelving and display system designed to complement the product its meant to showcase. Full of bright colors and geometric shapes, it’s a unique approach to displaying an already imaginative brand.

Objet Coloré is on display in Milan at Salone del Mobile 2012.

We are loving the inclusion of the rainbow Slinky…

Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.