You might have seen Paper Jam Press’s simple, black & white posters featuring rap lyrics across the internetz at some point. Now, Arianna Orland (of Paper Jam Press) is the latest to partner with moo.com on The Luxe Project. The Luxe Project is an initiative that works with designers and showcases their moo.com designs for a month with 100% of the net proceeds going to the designer’s charity of choice. (Remember the ones that Sagmeister & Walsh did?) Well, Paper Jam is the current project and it takes 10 different phrases inspired by rap songs and prints them on a set of 50 customizable business cards.
The cards are what Arianna describes as, “simple meditations to remind us all to keep being awesome.” The phrases are not only catchy, they’re nice little catchphrases we should all keep in mind, right?
Since the collection was inspired by music, Arianna chose VH1 Save the Music Foundation as her charity of choice.