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Projects Watches Celebrates Pride With the New Pride Prism Watch

06.02.21 | By
Projects Watches Celebrates Pride With the New Pride Prism Watch

Projects Watches kicks off Pride Month with the launch of their latest timepiece from architect Alex Donahue: the Pride Prism Watch. While the original 2020 Pride watch came in black, the second edition has a white leather band with a 40mm stainless steel case, which makes the six colors pop as they rotate throughout the day. Twice a day – at noon and midnight – those bands of color align to form a rainbow – a beautiful reminder of the people who bravely stood up for the rights of all people.

Projects Watches is donating 5% of all profits from their Pride Watch sales to True Colors United, a nonprofit that works to end homelessness for LGBTQ youth.

>>> Visit the Design Milk Shop to check out the original black Pride Watch, the new white Prism Pride Watch, or the entire Projects Watches Collection! <<<

Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.