Projects Watches Celebrates Pride With the New Pride Prism Watch

Projects Watches kicks off Pride Month with the launch of their latest timepiece from architect Alex Donahue: the Pride Prism Watch. While the original 2020 Pride watch came in black, the second edition has a white leather band with a 40mm stainless steel case, which makes the six colors pop as they rotate throughout the day. Twice a day – at noon and midnight – those bands of color align to form a rainbow – a beautiful reminder of the people who bravely stood up for the rights of all people.

Projects Watches is donating 5% of all profits from their Pride Watch sales to True Colors United, a nonprofit that works to end homelessness for LGBTQ youth.

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Caroline Williamson is the former Editor-in-Chief of Design Milk and a writer with a passion for modern design, architecture, and creative culture. She holds a BFA in photography from the Savannah College of Art and Design (SCAD) and can usually be found searching for vintage wares, solving New York Times crossword puzzles in pen, or curating Spotify playlists.

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