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Samsung’s New Bespoke 4-Door Flex’s 32-Inch Screen Is IMAX for the Kitchen

01.06.23 | By
Samsung’s New Bespoke 4-Door Flex’s 32-Inch Screen Is IMAX for the Kitchen

It was close to a year ago today Samsung unveiled their Bespoke line of color customizable home and kitchen appliances. We were all for their effort to break free from the indistinguishable selection of monochromatic or brushed metal appliances still dominating mainstream kitchens. In fact, we only wish they offered even more hues to choose from. Fast forward to 2023 and the Samsung Bespoke line is still offering customers the ability to paint their refrigerators something different, but their newest addition unveiled at CES is arguably more audacious. Behold, the Bespoke 4-Door Flex with Family Hub, featuring an enormous 32″ touchscreen!

Woman with hair in ponytail and light pink top usingSamsung Bespoke 32-inch screen showing Family Hub smart home interface

Samsung’s previous 21.5″ Family Hub+ touchscreen already seemed plenty large, but the Korean company has literally double-downed on the feature and have gone even bigger – much bigger – increasing the Family Hub’s screen by 45% to a 32″ display. Considering that’s larger than many people’s home computer monitors and inches toward full-on television territory, you better be committed to the ideal of smart home accessibility. One should remember this is the same company that nearly singlehandedly pushed the smartphone market toward “phablets” normalizing the larger dimensions we all use today.

Beyond accessing smart home controls, or even continuing Zoom calls from the kitchen, such a large display’s most obvious benefit would be while following along with YouTube recipes and cooking tutorials (versus the lean-and-squint-at-the-phone a lot of us are commonly guilty of doing within the kitchen). Our curiosity is piqued whether we’d in fact find such an addition useful in a room where phones and tablets are already regularly invited and relied upon.

Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel, shown in a light green kitchen setting on the right of a Samsung range and range hood.

You may be looking at that monolithic design and wondering how to open it. Samsung assures us there’s a recessed handle, but also notes it can automatically open with just a tap.

Samsung also used the CES stage to unveil the Bespoke Side-by-Side refrigerator, a flat, minimalist design iteration that looks closer to the refrigerators many of us grew up with (but much sleeker). Shown in white above, the front panels are actually color customizable and available in both glass and stainless steel finishes.

Samsung's Bespoke AI Oven inset in kitchen cabinetry foreground with modern living room with four low chairs around a coffee table in the background.

Similar to the Bespoke fridge, these ovens forgo an unsightly handle for a Push to Open Door, keeping the design sleek and uncluttered for aesthetes committed to a minimalist decorative ethos [raises hand].

By now you’ve undoubtedly heard artificial intelligence-enhanced appliances and devices are going to change our lives in some shape or form. And that goes doubly so within the kitchen, where AI-powered cooking devices have already entrenched themselves in next generation ovens, microwaves, and even rice cookers to help optimize cooking times and take the guesswork out of determining doneness of certain dishes. Samsung’s Bespoke AI Oven is capable of recognizing 80 different dishes and ingredients, and adjusts cooking settings accordingly, all the while monitoring the cooking mode, temperature, and time using sensors. That includes an internal camera to make sure your dinner isn’t going full on “cajun.”

No doubt, Samsung hopes everyone goes full-on Bespoke within the kitchen and matches every appliance accordingly. But even adding one of these colorful, yet tastefully minimalist kitchen appliances would be a modernizing update to kitchens seeking to break out of the mold in both form and function.

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Gregory Han is Tech Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.