Louisville, Kentucky based Jeremy Booth is a self-taught illustrator/graphic designer who created a collection of prints after a trip to Palm Springs. With a love of mid-century design and the Palm Springs inspiration, Booth designed The Simple Life, which evolved into an exhibition in Paris at Sergeant Paper. Keeping things simple, as many designers of the time did, the work evokes a feeling of nostalgia – of a time when things were much different, and men and women settled into traditional roles for a life that equaled happily ever after.
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