Electric vehicles are often defined by their technology. Slate’s first product, however, puts equal emphasis on customization. Less than a month after opening preorders for the Slate Truck, the company announced its first collaboration: a series of Crayola-inspired wraps that reflect just how important creativity is in the Slate ownership process.
Starting at $24,950, the modular Slate Truck is designed to evolve alongside its owner. The U.S.-based company aims to build vehicles that people can not only afford, but also customize. Personalization wasn’t an afterthought—it shaped the truck’s design.
The Cerulean mirror decal is one of the customizable details included in Slate’s first collaboration with Crayola. Photography courtesy of Slate.
“The Slate Truck is a blank canvas, designed to be personalized and to give people the freedom to make it their own,” says Ben Whitla, Slate’s Head of Brand and Marketing.
One way to achieve that is through car wraps. In collaboration with Crayola, Slate will offer five vehicle wraps in licensed colors Cerulean, Dandelion, Fern, Jersey Tomato, and Razzmatazz. This palette combines the formerly retired fan-favorite Dandelion with newcomers like Fern and Jersey Tomato.
The Razzmatazz wrap is one of five Crayola-inspired color options available for the modular Slate Truck. Photography courtesy of Slate.
While wraps are often seen as an aftermarket upgrade, Slate designed the truck with the expectation that owners would wrap it as part of making it their own. To make the process easier, designers broke the exterior into smaller panels. Whitla says that makes wrapping more approachable for owners. “The Slate Truck has few compound curves on the exterior, which in turn makes it easier,” he adds.
So why Crayola? “[The brand] has inspired creativity and self-expression for generations,” Whitla says. Slate wanted to create a truck design that was timeless and approachable—but it also wanted options that added nostalgia and, as Whitla puts it, “a layer of fun.”
Finished in Jersey Tomato, the Slate Truck features coordinating graphic decals. Photography courtesy of Slate.
Unlike factory paint, wraps aren’t meant to be permanent: They’re designed to be updated as owner needs change. And that’s the intention for many aspects of these EVs. Slate Chief Commercial Officer Jeremy Snyder says the company wants to create ways for owners to “make a vehicle their own again and again over time.”
Finished in Crayola’s Fern, the collectible Slatelet and coordinating key fob cap reinforce Slate’s philosophy of personalization. Photography courtesy of Slate.
The Slate x Crayola starter packs start at $1,550 and include complementary decals, a key fob cap, and a clip-on dashboard Slatelet. (Think of a Slatelet like a jeep duck: It’s intended to be collected and swapped with other Slate owners.)
In addition to the five Crayola colors, more than 100 wrap options will be available through the Slate Marketplace. The Slate Truck can be preordered for $300, with initial deliveries expected in late 2026.
The Dandelion wrap gives the Slate Truck a cheerful, unmistakable presence. Photography courtesy of Slate.
