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superPAC at WestEdge 2014

If you didn’t already hear all about it, I curated an exhibition of West Coast-based designers called superPAC (PAC for PACific) at this year’s WestEdge Design Fair. Now, I’d never curated a booth like this before – not only did I set myself up for the biggest learning curve of the year, but I now have a new respect for trade show exhibitors! I’m very pleased with how it all turned out from the setup to takedown. Everyone was so helpful and friendly!

10.24.14 | By
superPAC at WestEdge 2014
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The exhibition featured fresh talent from up and down the coast from Vancouver all the way down to Mexico. Here’s a list of everyone who participated:

100xbtr (Los Angeles, CA) \\\ Brendan Ravenhill (Los Angeles, CA) \\\ Mimi Jung (Los Angeles, CA) \\\ Eric Trine (Long Beach, CA) \\\ Iacoli & McAllister (Seattle WA) \\\ graypants (Seattle, WA) \\\  Hinterland Design (Gibsons, British Columbia, Canada) \\\ Jeff Martin Joinery (Vancouver, British Columbia, Canada) \\\ Ladies & Gentlemen Studio (Seattle, WA) \\\ PECA (Zapopan, Jalisco, Mexico) \\\ Phloem Studio (Portland, OR) \\\ Rachel Denny (Beavercreek, OR) \\\ Standard Socket (Seattle, WA) \\\ Tanya Aguiniga  (Los Angeles, CA) \\\ Varian Designs (San Francisco, CA) \\\ urbancase (Seattle, WA) \\\ Wolfum (Los Angeles, CA) \\\ Zoe Pawlak (Vancouver, British Columbia, Canada)

Foreground: work by Eric Trine x Wolfum, 100xbtr, Hinterland Design

Foreground: work by Eric Trine x Wolfum, 100xbtr, Hinterland Design

Foreground: work by Iacoli & McAllister, Phloem Studio, Hinterland Design, and PECA. Pillow by Wolfum.

Foreground: work by Iacoli & McAllister, Phloem Studio, Hinterland Design, and PECA. Pillow by Wolfum.

Foreground: work by Jeff Martin Joinery, 100xbtr, Brendan Ravenhill, Phloem Studio. Rug by Zoe Pawlak. Background: wall hangings on right by Tanya Aguiniga and on left by Mimi Jung with lighting by 100xbtr and leaning curio piece by PECA. Gold cable knit deer Trophy by Rachel Denny

Foreground: work by Jeff Martin Joinery, 100xbtr, Brendan Ravenhill, Phloem Studio. Rug by Zoe Pawlak. Background: wall hangings on right by Tanya Aguiniga and on left by Mimi Jung with lighting by 100xbtr and leaning curio piece by PECA. Gold cable knit deer Trophy by Rachel Denny

Work by Varian Designs, PECA, and Eric Trine. Rug by Zoe Pawlak. Tray by Ladies & Gentlemen Studio

Work by Varian Designs, PECA, and Eric Trine. Rug by Zoe Pawlak. Tray by Ladies & Gentlemen Studio

Foreground: Varian Designs with lighting by Hinterland Design. Tabletop lamp/pot by PECA. Background: Lighting by Standard Socket, wall shelving by urbancase, shelf by 100xbtr.

Foreground: Varian Designs with lighting by Hinterland Design. Tabletop lamp/pot by PECA. Background: Lighting by Standard Socket, wall shelving by urbancase, shelf by 100xbtr.

Lighting by graypants

Lighting by graypants

Teepee by Wolfum

Teepee by Wolfum

Mirror, salt and pepper shakers and desk organizer by Ladies & Gentlemen Studio

Mirror, salt and pepper shakers and desk organizer by Ladies & Gentlemen Studio

Go superPAC!

Go superPAC!

I also want to thank our partner, MOO, who generously helped make the exhibition happen, and who also donated some beautiful flyers and luxe papergoods.

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.