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Red Design Group is an Australian company that creates creative and exciting environments for retail business across the board (from 7-11 stores to high-end luxury retailers) and they even have quite a space of their own. One of their recent projects was a candy store, also located in Melbourne.
The store was developed for an importer of sugar-free candy called Sweet Enough, who decided to open their own retail shop. They knew that just any old candy store design wouldn’t be enough and they wanted customers to have an experience when in their store, so they brought on Red Design Shop to create a one-of-a-kind design that would have people spending just as much time shopping as walking around checking out the store.
They wanted the design to bring out the inner child of each person who walks inside, so they decided to create a “room” using childlike illustrations. Drawing everything on white paint using a simple black lines makes it feel almost like a coloring book. And, the candy stands out, too!
Red was also responsible for the branding and all the packaging throughout the store.
From The Shop
Blok Silk and Cashmere Scarf
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3 Comments
lucianna Samu/Really at Home on 05.01.2012 at 05:31 AM
I just love this “room”. Design candy and cartoons all rolled into one. I will definitely be keeping the Red Design Group on my radar.
Brian GadgetSponge on 05.01.2012 at 17:12 PM
What awesome creativity. It’s fun and definitely shows off the striking colors of the candy packaging.
Dan on 10.17.2012 at 16:58 PM
Picnic bars are sugar free?
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