The Gaming Aesthetic Comes To Life Within the Alienware Training Facility
It isn’t quite as secure nor secretive as Area 51, but PC gaming brand Alienware’s state-of-the-art Alienware Training Facilities in Utrecht, Netherlands for eSport organization Team Liquid, represents the ascension and prominence of gaming as a global presence. Housed within a bespoke 10,000-square-foot “gaming house” in a newly constructed mixed-use development designed by VenhoevenCS Architecture + Urbanism, who also collaborated on the interior design with AHH Architects, which showcases architecture inspired by gaming.
Described as a “mix of serene minimalism and high-tech, edgy gaming aesthetics,” the convergence of architecture and interior design across the facilities unashamedly celebrate technology. Interior details echo several of the surface treatments of the Alienware aesthetic, most notably drawing from the monochromatic Alienware Legend design language, an industrial design solution that earned the collection a 2020 iF World Design Award in the product category.
While the sleek futuristic flourishes and technology as ornament arrive with little surprise, the heart of AHH Architecture’s intent was more human-centric, with an emphasis placed upon sustainability as a feature and function. The architectural team choose to use bio-based linoleum, sustainable bamboo, ecoboard-BIO and organic textile throughout throughout both communal and private spaces.
Additionally 100% recycled glass, felt panels alongside more subtle detailing like the inclusion of natural light, greenery and a living wall, in coordination with eye-healthy LED lighting and non-toxic worktop surfaces in the kitchen were all chosen to create a healthier environment to optimize performance.
Just like PC gaming rigs themselves, the architecture within is modular and multi-purpose, with sliding walls strategically placed to permit flexible use of the floor plan, whether for purposes of leisure or work.
For a more in-depth look at the making of the Alienware Training Facility, check out this video of its design and construction.