In lieu of NeoCon’s cancellation, Design Milk has partnered with NeoCon to share brands that were to showcase new products this month. In addition to work we’ll be posting on our Design Milk Works Instagram account, we’ll also be sharing new designs right here as part of NeoConnect allowing everyone to experience the annual show without having to leave their house.
New brand noho recently launched with a new chair that’s completely sustainable, as it’s made from a 100% regenerated and regenerable nylon. Based in Aotearoa, New Zealand, noho collaborated with Aquafil to create an everyday chair collection made out of ECONYL® regenerated nylon, a material from upcycled waste plastic, like reclaimed fishing nets and end-of-use carpets. The noho move™ chair is designed with “dynamic comfort” which allows the user to sit back and lean forward while the chair moves with you. It’s made to move and flex just as the body does during various seated tasks throughout the day, whether it’s working or eating. The ECONYL® material ensures the movement noho desired while providing the strength and durability needed to support it.
Noho is the very first furniture company in the world to use ECONYL® regenerated nylon, something they’re proud of as it means they don’t use non-renewable oil to manufacture the chairs. In addition to helping preserve the environment by not using oil, the regenerated nylon is made with waste that would normally turn up in a landfill or our oceans, so they’re actually reducing waste that’s out there. Plus, the material can be recycled infinitely.
The noho move™ chair can be purchased at noho.co in Cloud or Ironsand, with the option of adding a topper for additional comfort.