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TOMS Does Eyewear

TOMS, the shoe company that gives one pair for every pair you buy has ventured into eyewear. Using the same model of “One for One™”, TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation.

I like the three styles available, especially the blue and orange accent colors on some of the frames. I think that there’s something to be said about TOMS’ business model — I hope that other companies begin to replicate it. On a more personal note, there is someone in my family who has suffered with vision problems, so this cause is near and dear to my heart.

Jaime Derringer, Founder of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things – running, reading, making music, and drawing.