TOMS Does Eyewear

TOMS, the shoe company that gives one pair for every pair you buy has ventured into eyewear. Using the same model of “One for One™”, TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation.

I like the three styles available, especially the blue and orange accent colors on some of the frames. I think that there’s something to be said about TOMS’ business model — I hope that other companies begin to replicate it. On a more personal note, there is someone in my family who has suffered with vision problems, so this cause is near and dear to my heart.

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.