Get Singapore is a non-profit collective marketing platform representing some of the best in Singapore retail and design brands. Their air® brand has won several international design awards for its sleek and contemporary furniture including a Red Dot Design Award in 2010 for Product Design (the first Singapore furniture brand to do so — hooray!), the Asian Furniture Leaderships Award in 2009 and a Silver MINES International Design Intelligence (MIDI) Award.
air’s philosophy is that design today should be used to improve the functionality and aesthetic qualities of the object in people’s lives. To do this, they approach design with a fundamentalist attitude — that the pillars of good design are “creative concepts, honest use of materials, intelligent production techniques, and exacting proportions all combined to achieve a holistic integrity for any product.”