Lomography introduces the all new Diana Mini 35mm film camera — isn’t it adorable?

Reminiscent of her big sister with the renowned classic beauty of the retro Diana F+, it would be a mistake not to see the “Mini” as a unique individual. With features like Square Format and Half-Frame photos on just one Film, the Diana Mini takes creative options on a whole new level. Handy-sized Half-Frame cameras were very fashionable in the 1960s but their popularity as other 35mm cameras became more compact. The ability to fit an amazing 72 shots onto one roll of 35mm film was forgotten in the digital age.

Now, what was lost, Lomography has found and made even better. In an instant you can choose between the legendary Half-Frame format or switch to the very rare format: Square on 35mm.

And, it’s very stylish.