Swedish architectural firm GUISE designed this concept store for fashion brand Fifth Avenue Shoe Repair in Stockholm, Sweden. The brand itself works on the traditional typologies of clothes but deconstructs them to create entirely new garments. GUISE drew some inspiration from the brand’s design methods and designed a retail space based on deformed architectural typologies. The shelving is designed specifically to fit the changing needs of the shop, making it extremely flexible and functional. The overall shopping experience is enhanced by the custom-made furniture, cash register, fitting rooms, and doors. I personally love the shelving that mimics the appearance of a staircase. This is one of the examples of pieces constructed to be ambivalent.