Goodjoy has a new product for the design-conscious bathroom: a hooking toothbrush. Making oral hygiene even more hygienic, this hanging toothbrush can be hung just about anywhere, including a shower rod or towel rack. This way, the bristles are worlds away from the gunk that is hanging out on your sink.

Inspired by the candy cane, the toothbrush has a modern and elegant shape and comes in white with five bristle colors. Available bristle colors include: orange, yellow, blue, green, red, and all are available for purchase on the Goodjoy website.

Did you know you need to replace your toothbrush often? Well, now you don’t need to remember — Goodjoy will soon be offering toothbrush subscriptions for singles and couples. Every three months, couples (2-packs) or individuals (single pack) will receive a fresh toothbrush in the mail to replace their old one.