H&M has announced that they’re bringing their COS brand to the U.S. If you’re unfamiliar, COS (Collection of Style) is their minimalist line of higher-end fashion that Europe has had the lucky pleasure of enjoying for years. Finally they’ve decided to expand the brand that’s full of timeless classics and modern picks, and let those of us in the States get in on the action. While the price point is definitely higher than H&M, the quality warrants it as the designs are often compared to Marni, Jil Sander, and Celine. Don’t worry though, it’s not just for the ladies – they have men’s and children’s wear as well.

Above: Front Print Dress

H&Ms COS is Coming to America in style fashion main  Category

Silk Tunic

H&Ms COS is Coming to America in style fashion main  Category

Oversized Linen Coat

H&Ms COS is Coming to America in style fashion main  Category

Asymmetric Cotton Top

H&Ms COS is Coming to America in style fashion main  Category

Structured Skirt

H&Ms COS is Coming to America in style fashion main  Category

Cotton and Silk Coat

H&Ms COS is Coming to America in style fashion main  Category

Contrast Panel T-Shirt

H&Ms COS is Coming to America in style fashion main  Category

Block Colour Sweatshirt