H&M has announced that they’re bringing their COS brand to the U.S. If you’re unfamiliar, COS (Collection of Style) is their minimalist line of higher-end fashion that Europe has had the lucky pleasure of enjoying for years. Finally they’ve decided to expand the brand that’s full of timeless classics and modern picks, and let those of us in the States get in on the action. While the price point is definitely higher than H&M, the quality warrants it as the designs are often compared to Marni, Jil Sander, and Celine. Don’t worry though, it’s not just for the ladies – they have men’s and children’s wear as well.

Above: Front Print Dress

COS-HM-Clothing-2-Silk-Tunic

Silk Tunic

COS-HM-Clothing-3-Oversized-Linen-Coat

Oversized Linen Coat

COS-HM-Clothing-4-Asymmetric-Cotton-Top

Asymmetric Cotton Top

COS-HM-Clothing-5-Structured-Skirt

Structured Skirt

COS-HM-Clothing-6-Cotton-and-Silk-Coat

Cotton and Silk Coat

COS-HM-Clothing-7-Contrast-Panel-Tshirt

Contrast Panel T-Shirt

COS-HM-Clothing-8-Block-Colour-Sweatshirt

Block Colour Sweatshirt