Stepping into Shoreditch’s Lifestyle Bazaar is always a treat, but for the London Design Festival, they’ve commissioned something extra special. Kelly McCallum has taken the ibride Junior Bookcase and turned it into a modern day curiosity cabinet.

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

At first playful and innocent, when you peer closer, the darker side of Kelly’s work reveals itself. It’s this constant juxtaposition between sweet and sinister that makes this piece so compelling.

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

Kelly graduated from RCA in 2006 having studied Goldsmithing. Her background is apparent in her interest in scale and attention to detail. A passion for story-telling, natural history and Victorian taxidermy are also in evident in her work.

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

Even the William Morris inspired wallpaper is gruesome on closer inspection.

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

This Victorian curiosity, clad in real cow skin, would once have sat in a butcher’s window. With taxidermy set to be a big trend at LDF this year, Kelly’s trademark gold maggots and new surroundings bring it up to date.

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

LDF 2011: ibride x Kelly McCallum at Lifestyle Bazaar in home furnishings art  Category

Katie Treggiden is covering the London Design Festival for Design Milk. Katie writes confessions of a design geek, winner of mydeco’s “Best Interior Design Blog in Great Britain” and has just released her first book Interviews, a collection of 18 interviews with designers.